Digital Marketing

Digital Marketing Certified Associate Training

Free!

The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience.

Product Description

For individuals

Online Classroom
(Instructor-Led)

  • 90 days of access to 6+ instructor-led online training classes.
  • Life time access to high-quality, recorded learning content.
  • 24×7 teaching assistance and support.

  • Weekend class starting 19th Aug

  • Weekday class starting 29th Aug

Classroom Training
(In-Person)

  • Blended learning delivery model (Recorded session and/or instructor-led options).
  • Course, category and all-access pricing.
  • Enterprise-Class learning management system (LMS).
  • Enhanced reporting for individuals and teams
  • 24×7 teaching assistance and support

  • Weekend class starting 19th Aug

  • Weekday class starting 29th Aug

Online Classroom
(Instructor-Led)

For individuals

Online Classroom
(Instructor-Led)

  • 90 days of access to 6+ instructor-led online training classes.
  • Life time access to high-quality, recorded learning content.
  • 24×7 teaching assistance and support.

  • Weekend class starting 19th Aug

  • Weekday class starting 29th Aug

Classroom Training
(In-Person)

  • Blended learning delivery model (Recorded session and/or instructor-led options).
  • Course, category and all-access pricing.
  • Enterprise-Class learning management system (LMS).
  • Enhanced reporting for individuals and teams
  • 24×7 teaching assistance and support

  • Weekend class starting 19th Aug

  • Weekday class starting 29th Aug

Corporate Training Solutions

Key features

  • 48 hours of instructor-led training.
  • 44+ hours of recorded video.
  • Instructor-led online project mentoring sessions.
  • Instructor dream team of silicon valley authors.
  • Preparation for Google AdWords, Google Analytics, Facebook, and YouTube exams.
  • Includes simulations to practice SEO, SEM, Website Conversion Rate Optimization, web analytics & email marketing.

Course Description

What’s the focus of this course?

Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns.
Our courses are tailor-made for a practical learning where the participants can get hands-on experience in the latest and the best of Digital Marketing tools. Additionally, our Digital Marketing course will prepare the learners for the most sought-after certification exams like Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.

What are the course objectives?

This course will enable you to:

  • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), Website Conversion Rate Optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
  • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
  • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
  • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
  • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
  • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.
Who should attend this Training ?

The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing, including:

Sales and business professionals: If you are a sales or business development professional, here are some reasons why you must get a certification in digital marketing:

  • Starter position in sales: A certification can help you transition into a career in digital marketing.
  • Experienced sales personnel: Accelerate your career in sales with the domain knowledge in digital marketing.
  • Senior sales professionals: Collaborate with marketing teams and drive greater business results.

Entrepreneur and Business Heads: If you are an entrepreneur, acquiring new customers online is probably one of your top priorities. With more and more customers shifting towards online transactions, digital marketing is a critical part of your customer acquisition strategy. Here’s how a digital marketing certification can help you enhance your marketing effectiveness and drive more conversions for your brand:

  • Drive focused and ROI-driven strategies across digital channels.
  • Set targeted goals and work with an agency to drive business results.
  • Identify and deploy relevant resources for your digital marketing team.

Entrepreneur and Business Heads: If you are an entrepreneur, acquiring new customers online is probably one of your top priorities. With more and more customers shifting towards online transactions, digital marketing is a critical part of your customer acquisition strategy. Here’s how a digital marketing certification can help you enhance your marketing effectiveness and drive more conversions for your brand:

  • Drive focused and ROI-driven strategies across digital channels.
  • Set targeted goals and work with an agency to drive business results.
  • Identify and deploy relevant resources for your digital marketing team.

Traditional Marketer: In today’s world, digital marketing is the most sought after skill for any marketing professional. If you are a traditional marketer, a certification in digital marketing can help you:

  • Shift into digital marketing roles in the industry.
  • Back your experience in traditional marketing with the knowledge of the digital eco-system and get placed in senior marketing roles in the industry.

As more and more users shift to online transactions, brands have started focussing on digital channels and a digital marketing gets a bigger share of the overall marketing budget. A digital marketing certification will help you stay updated with relevant skills in a domain that are growing very fast.

Digital Marketers: Today, digital marketers must wear multiple hats and stay updated with the knowledge of working with multiple tools and platforms that help them execute digital campaigns. A digital marketing certification can help marketers like you:

  • Expand your skills set and accelerate your career in digital marketing.
  • Gain experience to launch and manage digital campaigns on some of the most advanced digital marketing platforms today. This experience can help you get noticed by top hiring companies.

Students and college graduates: Digital marketing is one of the fastest growing domains in the business today. A research by Fractl and Moz found that marketing skills are high in demand, but hiring managers are struggling to find talent. A digital marketing certification will help you:

  • Prepare for digital marketing roles in the industry and become an in-demand professional.
  • Get a foothold into of the high-paying careers in the industry.
  • Build a career in one of the fastest-growing domains in the business today.
What are the projects & tools included in the course ?

Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

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